Poziomo
- 1. Process whereby a team of designers generate ideas about how to address the issues identified in the user research phase.
- 4. Shows the hierarchy and navigation structure of a website.
Pionowo
- 2. Term including how you went about the evaluation, what tasks you asked the users to perform, what data was collected, what scenarios were used, who the participants were and their demographics.
- 3. Fictional character which the designers build as a sort of user stereotype.